We’re all familiar with the harsh reality of the liabilities associated with the slushy and icy conditions of the winter. From a snow plow hitting an employee’s car in a parking lot, to a customer sliding on ice right into a drive-through menu, winter brings plenty of risks that are inevitable. However, you can lessen the blow of these facility maintenance hazards with the right preparation.
Here are 3 ways to mitigate the risks of the upcoming winter, regardless of the claims you encounter:
The best companies stay ahead of the curve by predicting and preparing for the worst. The winter is inevitable, so a pragmatic and effective snow removal plan during the season should also be on ice. Before it’s too late, ask yourself the following questions:
Brand extends far beyond a logo. The best companies have a strong experiential component that relates to the way they use their space to make you feel specific emotions as part of their brand experience. Think about the best-in-class restaurant brands and how they set an exact tone and feel the minute you enter the door. The way a restaurant looks and the way guests feel during their dining experience affects brand arguably more than a catchy jingle or a funny commercial.
Digital shopping is only part of the average buyer's journey. The physical retail environment is still going strong, which is why so many brands maintain retail buildings and some online-only retailers are now opening brick-and-mortar stores.