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How to Mitigate Facility Maintenance Risks During Snow and Ice Season

Posted by Shannon Kenny on 9/20/17 9:56 AM

We’re all familiar with the harsh reality of the liabilities associated with the slushy and icy conditions of the winter. From a snow plow hitting an employee’s car in a parking lot, to a customer sliding on ice right into a drive-through menu, winter brings plenty of risks that are inevitable. However, you can lessen the blow of these facility maintenance hazards with the right preparation. 

Here are 3 ways to mitigate the risks of the upcoming winter, regardless of the claims you encounter:

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4 Questions to See if You’re Setting Your Business Up for a Bleak Winter

Posted by Shannon Kenny on 9/6/17 3:31 PM

The best companies stay ahead of the curve by predicting and preparing for the worst. The winter is inevitable, so a pragmatic and effective snow removal plan during the season should also be on ice. Before it’s too late, ask yourself the following questions:

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3 Ways to Maintain (or Improve) Restaurant Brand Experience

Posted by Guy Edasis on 3/1/17 3:09 PM

Brand extends far beyond a logo. The best companies have a strong experiential component that relates to the way they use their space to make you feel specific emotions as part of their brand experience. Think about the best-in-class restaurant brands and how they set an exact tone and feel the minute you enter the door. The way a restaurant looks and the way guests feel during their dining experience affects brand arguably more than a catchy jingle or a funny commercial.

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No One Remembers Clicking a Buy Button: Why Online Shopping Can’t Beat an In-Store Experience

Posted by Cindy Kaplan on 2/14/17 4:16 PM

Digital shopping is only part of the average buyer's journey. The physical retail environment is still going strong, which is why so many brands maintain retail buildings and some online-only retailers are now opening brick-and-mortar stores.

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